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Kaltura acquires eSelf, founded by creator of Snap’s AI, in $27M deal

Read the full articleKaltura acquires eSelf, founded by creator of Snap’s AI, in $27M deal on TechCrunch
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What Happened

Kaltura acquires AI avatar startup eSelf to integrate generative AI into enterprise video and learning tools.

Our Take

Paying $27M for an AI avatar maker to bolt into video tools is optimistic. Avatar tech is commoditized—every model can generate video now. Kaltura's bet is that enterprises want white-labeled avatars, not that this tech is defensible.

The Snap pedigree matters for credibility, not technical moat. It's a feature acquisition disguised as strategic. Could work if Kaltura actually integrates it well and enterprises care enough to pay.

Big if.

What To Do

Check Kaltura's next earnings call for how many deals actually close with eSelf integration—that's the real test.

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