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ChatGPT finally offers $100/month Pro plan

Read the full articleChatGPT finally offers $100/month Pro plan on TechCrunch

What Happened

OpenAI announced on Thursday something that power users have been asking for: a $100/month plan. Previously, subscriptions jumped from $20 to $200 per month.

Our Take

Honestly? Finally. The gap between $20 and $200 was insulting.

Power users were either squeezed out or paying obscene rates. $100 lands right in the middle market — freelancers, small agencies (us), folks who genuinely use these tools daily.

But here's the thing: companies won't switch from team plans, and casual users don't need it. OpenAI's gambling the $100 tier captures enough middle-market demand to matter. It probably does.

Only real question? Why'd it take three years to figure this out?

What To Do

If you've got regular power-users on your team using ChatGPT, calculate whether individual $100/mo plans beat your current spend structure.

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