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AI startup Rocket offers vibe McKinsey-style reports at a fraction of the cost

Read the full articleAI startup Rocket offers vibe McKinsey-style reports at a fraction of the cost on TechCrunch
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What Happened

Rocket's new AI platform combines strategy, product building, and competitive intelligence, aiming to move beyond code generation.

Our Take

Commoditizing consulting doesn't make you a business. Yeah, Rocket's playing the angle — "McKinsey output at 1/10th the price." Cool. Except cheap reports are a race to the bottom. Who actually wants AI-generated strategy instead of human strategy? Nobody, really. They want it because consultants are expensive.

Rocket gets undercut by someone else's cheaper LLM wrapper next quarter. This isn't a product, it's a feature with a price tag.

What To Do

If you're in consulting, don't panic. Your client relationships are your moat, not the org charts you generate.

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