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Google’s AI Mode gets new agentic capabilities to help book event tickets and beauty appointments

Read the full articleGoogle’s AI Mode gets new agentic capabilities to help book event tickets and beauty appointments on TechCrunch

What Happened

For example, you can ask "find me 2 cheap tickets for the Shaboozey concert coming up. prefer standing floor tickets." AI Mode will then search across multiple websites to find real-time ticket options that meet your specific requests.

Our Take

Gut reaction: cool demo, terrible product fit. Yeah, AI can search across Ticketmaster, StubHub, and Vivid Seats in one prompt—but so can Google Shopping, and we've had that for a decade. The real problem isn't aggregation, it's that ticket sites hate bots and rate-limit them.

What actually happens: you ask for 2 cheap standing tickets, it hits rate limits or gets served stale inventory, and you end up doing it manually anyway. The use case is *so* niche—how often do people remember to ask an AI vs. just opening Ticketmaster?

Real win here is beauty appointments though. Those have standardized APIs and less chaos. But event ticketing? Slide in the keynote, quietly sunset in 18 months.

What To Do

Skip this for now. Revisit if Google shares actual conversion metrics.

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