AI startup Friend spent more than $1M on all those subway ads

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TechCrunchSep 27, 2025

AI startup Friend spent more than $1M on all those subway ads

Read the full articleAI startup Friend spent more than $1M on all those subway ads on TechCrunch

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What Happened

If you’ve been on the New York subway recently, you’ve probably seen stark white ads promoting a wearable AI device called Friend.

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TechCrunch AI startup Friend spent more than $1M on all those subway ads