Fordel StudiosOpenAI’s Sora was the creepiest app on your phone — now it’s shutting down
What Happened
Though the underlying Sora 2 video- and audio-generation model is scarily impressive, there was not sustained interest in an AI-only social feed.
Our Take
Honestly? Sora 2's underlying tech is legitimately scary-good at video gen. But a TikTok clone powered by AI isn't a product — it's a demo with aspirations.
They had the coolest tool in the room and tried to make it a social platform. People didn't want Sora feeds; they wanted Sora in their Adobe suite or Runway competitor. Distribution beats tech, always has.
This is what happens when you optimize for "we built something impressive" instead of "what does a human actually need to do?"
The model lives on in other products (and will). The app dies because it was solving the wrong problem.
What To Do
If you're building video AI tools, distribute through existing editing workflows, not new social platforms.
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