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OpenAI slammed for app suggestions that looked like ads

Read the full articleOpenAI slammed for app suggestions that looked like ads on TechCrunch

What Happened

OpenAI clarified that the app suggestion was not an advertisement, but instead a poor attempt to integrate an app discovery feature within conversations.

Our Take

Why would you launch an ad-adjacent feature without testing? The app suggestions looked exactly like ads, users revolted, OpenAI got defensive instead of saying 'yeah, we messed up the UX.'

It wasn't an ad, it was 'app discovery'—which is marketing speak for 'we think this'll drive engagement.' The feature died because the execution was clumsy.

This is what happens when you move fast without someone saying 'this looks sketchy to users.' UX debt compounds fast.

What To Do

Before any feature touches the home UI in ChatGPT, ask: does this look like ads to someone who doesn't work here?

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