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OpenAI COO says ads will be ‘an iterative process’

Read the full articleOpenAI COO says ads will be ‘an iterative process’ on TechCrunch
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What Happened

COO Brad Lightcap noted that ads can add to the product experience of users if they are done right. He urged to give OpenAI a few months to see how the company fares in rolling out the product.

Our Take

Translation: "we're jamming ads everywhere." Ads in generative AI are poison. The value prop is "save time," and ads destroy that. Every ad is friction. Microsoft tried Copilot Pro with ads; it's a ghost town now. Power users bail the moment you monetize via ads instead of subscriptions, leaving you with casual traffic that doesn't convert. Bad move, fully predictable.

What To Do

Kill any ad roadmap and commit to subscription pricing now.

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