OpenAI calls in the consultants for its enterprise push

OpenAI Frontier isn't a product you sell to engineers—it's a product you sell to CIOs who need air cover. Four consulting giants (probably Deloitte, Accenture, EY, PWC) provide that cover: "We vetted this, it fits your governance, here's the implementation."

That's not a weakness—it's smart. Models are commoditizing fast, but embedding them in legacy enterprise is still hard and consulting is the moat.

Here's the thing: OpenAI going upmarket via consultants means they've accepted that consumers won't pay enough. This is the real business, not ChatGPT Plus.