OpenAI and Barbie-maker Mattel team up to bring generative AI to toymaking, other products

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TechCrunchJun 12, 2025

OpenAI and Barbie-maker Mattel team up to bring generative AI to toymaking, other products

Read the full articleOpenAI and Barbie-maker Mattel team up to bring generative AI to toymaking, other products on TechCrunch

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What Happened

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP repackaging.

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TechCrunch OpenAI and Barbie-maker Mattel team up to bring generative AI to toymaking, other products