Skip to main content
Fordel Studios logoFordel Studios
Start a Conversation
Back to Pulse
TechCrunch

How OpenAI and Google see AI changing go-to-market strategies

Read the full articleHow OpenAI and Google see AI changing go-to-market strategies on TechCrunch
↗

What Happened

AI is changing how investors and startups bring their products to market. Three experts offered their insights at TechCrunch Disrupt.

Our Take

This is consultant theater. 'AI changes GTM strategy' = 'we haven't figured out what this means but it sounds important.' Real GTM change comes from specific, concrete capability (like Rufus cutting checkout friction by 40%). Vague talks about 'AI strategy' tell you someone's selling fog, not insights.

Skip the keynote. Find one friction point AI actually removes, ship it, measure the impact.

What To Do

Ignore the strategy bullshit. Find one concrete customer friction point, ship AI to remove it, and measure revenue impact.

Cited By

React

Loading comments...