Google DeepMind CEO is ‘surprised’ OpenAI is rushing forward with ads in ChatGPT
What Happened
Google DeepMind CEO Demis Hassabis says the tech giant isn't pressuring him to insert ads into the AI chatbot experience.
Our Take
Demis saying he's "surprised" is corporate speak for "we're annoyed." OpenAI's cramming ads into ChatGPT because they need monetization yesterday, and Google's playing the long game.
But here's what's actually funny: Google's been monetizing search for two decades through pure algorithmic relevance. They can afford to wait. OpenAI can't. So OpenAI's going to pollute the experience, users are going to hate it, and Google's probably already building the cleaner alternative.
The ad play is desperation dressed up as strategy.
What To Do
If you're building against OpenAI's API, assume their UX is going to get worse over the next 18 months—plan your moat around clean data or better prompting, not just better models.
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