Fordel StudiosFrom Svedka to Anthropic, brands make bold plays with AI in Super Bowl ads
What Happened
From the first AI-generated Big Game ad courtesy of Svedka to Anthropic's beef with OpenAI, here are the biggest ads from Super Bowl LX.
Our Take
Honestly? Super Bowl AI ads are vibes over substance.
Svedka ran the first AI-generated Big Game ad, and Anthropic picked a fight with OpenAI in prime time. But let's be real: neither solves anything. It's just marketing departments finding a new checkbox. Svedka's spot is clever the way a novelty drink is clever (which is to say, not very).
Anthropic's beef with OpenAI? Brand theater. The companies actually winning with AI aren't sprinting toward Super Bowl slots — they're in boring b2b channels, quietly shipping things that work.
This is noise.
What To Do
Skip the ads, watch what these companies actually ship in their products.
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