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ChatGPT users are about to get hit with targeted ads

Read the full articleChatGPT users are about to get hit with targeted ads on TechCrunch
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What Happened

OpenAI says that users impacted by the ads will have some control over what they see.

Our Take

Of course OpenAI's monetizing — they're burning billions on inference and need revenue that's not just subscriptions. Ads were inevitable.

The 'users will have control' line is corporate speak. We've heard it before (Google, Facebook, Twitter). Control means checkboxes in a ToS you won't read.

Real talk: if you're paying $20/month, you're not the customer; you're the product layer they haven't fully exploited yet.

What To Do

Don't be surprised when 'personalized' turns out to mean ads based on your conversation history; read the ToS change carefully when it lands.

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