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ChatGPT uninstalls surged by 295% after DoD deal

Read the full articleChatGPT uninstalls surged by 295% after DoD deal on TechCrunch

What Happened

Many consumers ditched ChatGPT's app after news of its DoD deal went live, while Claude's downloads grew.

Our Take

Look, a 295% uninstall spike means something—people care enough to act on their ethics (or at least the appearance of it). OpenAI went from "we're the safety company" to "we're a defense contractor" and users voted with their phones.

Here's the thing: Claude picked up those downloads because Anthropic's positioning works. But honestly? Both companies are doing the same thing—training models, selling access, making money. The difference is the narrative.

Branding matters more than actual tech. OpenAI owned the consumer market and threw it away for a messaging disaster.

What To Do

If you're building AI products, nail your positioning before scandal hits—your narrative matters more than your tech.

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