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YouTube will soon let creators make Shorts with their own AI likeness

Read the full articleYouTube will soon let creators make Shorts with their own AI likeness on TechCrunch
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What Happened

YouTube Shorts viewers might soon see AI versions of their favorite creators when scrolling through their feeds.

Our Take

Here's the thing: you're about to flood Shorts with infinite mediocre content. Creators cloning themselves doesn't scale talent; it just kills authenticity. The audience figures this out fast. Look at deepfakes—novelty dies in weeks. Authenticity is the only moat left in creator economy. YouTube's basically handing viewers a button to unsubscribe.

What To Do

If you're a creator, don't use this—it devalues the one thing you own: your actual presence.

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