What are Apple’s options for an AI acquisition beyond Perplexity?
What Happened
Since Apple’s latest earnings call, talk of a potential Perplexity acquisition has quieted down (the fact that Perplexity was once again allegedly caught red-handed sidestepping content restrictions didn’t help). Meanwhile, with the ever-increasing number of engineers from its Foundation Models t
Fordel's Take
Apple looking beyond Perplexity is smart, but they still need to understand that owning data and model architecture is the only real leverage. Acquisitions are just window dressing if they don't secure the foundational weights or the unique proprietary training data. They can't just buy a search engine; they need to buy the infrastructure that powers the next generation of reasoning. Otherwise, they're just buying temporary features.
The real options aren't about finding another chatbot; they're about securing smaller, specialized foundation models or niche data sets that feed into their existing ecosystem. We're talking about deep specialization, maybe embedding specialized agents rather than trying to build a monolithic generalist. Think smaller, focused models that excel in specific, high-value tasks, and integrate them tightly into iOS and macOS. That's where the real value is.
What To Do
Focus M&A efforts on acquiring specialized, proprietary smaller foundation models rather than generalist search platforms. Impact:high
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