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Tubi is the first streamer to launch a native app within ChatGPT

Read the full articleTubi is the first streamer to launch a native app within ChatGPT on TechCrunch
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What Happened

Tubi becomes the first streaming service to offer an app integration within ChatGPT, the AI chatbot that millions of users turn to for answers.

Our Take

Tubi figured out the real problem with discovery: nobody goes to Netflix to search randomly anymore. They go to ChatGPT to ask what to watch. Being *inside* that conversation is the move.

This is distribution genius. Not a user who had to remember Tubi exists—a user already asking for help. If this works, every streaming service's going to panic and build the same thing.

What To Do

If you sell anything discovery-based, get native inside wherever your users are already asking questions (ChatGPT, Discord, Slack bots).

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