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Tinder looks to AI to help fight ‘swipe fatigue’ and dating app burnout

Read the full articleTinder looks to AI to help fight ‘swipe fatigue’ and dating app burnout on TechCrunch

What Happened

Tinder is testing AI recommendations and insight from your Camera Roll for better matches.

Our Take

Swipe fatigue is real, but this is just feature parity now that everyone does personalization.

Honestly? Tinder's core problem isn't recommendations — it's that dating apps are optimized to keep you swiping, not to get you off the app. AI that actually finds you a partner means less engagement, less revenue. They're not solving fatigue, they're adding another reason to stay trapped in the loop.

The Camera Roll thing is just new data to feed the engagement machine.

What To Do

Skip the AI upgrade — if you're using dating apps, you're already optimized for, well, not finding someone.

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