Fordel StudiosSteven Spielberg says he’s ‘never used AI’ in any of his films
What Happened
At SXSW, Steven Spielberg said AI has uses in many fields, but not when it comes to replacing creative people in film and TV writing.
Our Take
Honestly? This is reputation armor. Spielberg's "never used AI" isn't a principled stance—it's brand protection. The real bet: when 20 mid-tier studios pump out AI scripts that sell, and one goes $100M at the box office, every major director claims "I didn't know my assistant used it." His statement's value isn't in stopping AI in film; it's in giving prestige cover to whoever wants it. What matters isn't his principle. It's when his studio's competitor saves $500K on pre-vis and it works. That's when everyone follows.
Skip what creatives say. Watch what studios actually do.
What To Do
Monitor what major studios invest in for AI tech deals, not what directors claim publicly.
Cited By
React