Sora’s shutdown could be a reality check moment for AI video

Sort of, but everyone's drawing the wrong lesson. This isn't a retreat from video—it's proof that video generation is legitimately harder than text.

The ROI clock is ticking. Someone will crack quality at lower cost eventually. Sora failed on economics, not capability.

We'll see a dozen "better Sora" startups funded by this news. They're all wrong.