Fordel StudiosReddit is testing a new AI search feature for shopping
What Happened
A small group of users in the U.S. will start to see search results that include interactive product carousels with pricing, images, and direct where-to-buy links.
Our Take
Look, Reddit's adding product carousels to search. Fine. But here's the thing—ChatGPT's already doing this, better, with actual routing to retailers. Reddit's late and fragmented (no real e-commerce play). This is desperation monetization dressed up as feature innovation.
The real problem? Reddit doesn't own the buying funnel. They're hoping to skim ads from searches. Meanwhile, every LLM already routes to "where-to-buy" links naturally. Reddit's carousel is just visual noise in a feed they can't actually control.
Not moving the needle. This launches, gets lost, goes quiet in Q3.
What To Do
Skip it—unless you're building search-to-retail integrations, then study how OpenAI does this inside ChatGPT instead.
Cited By
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