Fordel StudiosOpenAI’s Sora app is struggling after its stellar launch
What Happened
New data suggests the app is seeing declines in both app downloads and consumer spending, as the early hype about the AI video social network wears off.
Our Take
Sora launched to absolute hype — everyone was losing it over a text-to-video generator that actually worked. Six months later? Downloads are tanking, spending's cratering. The pattern's familiar: launch → viral moment → reality check that most people don't actually have a use for video generation.
It turns out creating videos is *work*, and users realized they'd rather use TikTok's tools. OpenAI built something technically sound but without product-market fit for consumers. The real money's probably in enterprise (ads, marketing content) but they're chasing the TikTok crowd. Won't be surprised if they sunset the consumer app.
What To Do
Watch where OpenAI pivots this — API access to enterprises is the smart move.
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