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Meta turns to AI to make shopping easier on Instagram and Facebook

Read the full articleMeta turns to AI to make shopping easier on Instagram and Facebook on TechCrunch
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What Happened

Meta is using generative AI to provide more product and brand information to consumers when they're shopping in its apps.

Our Take

Meta embedding product AI into Instagram/Facebook is smart—people shop social, not search engines. But this isn't new; Amazon's had product info AI forever, and Shopify's already integrated agent features. The real question: does anyone actually use Instagram Shop, or do they just screenshot and DM?

Until Meta solves the friction of actually buying on social, this is a feature, not a platform.

What To Do

If you're a DTC brand, test this if you already have Instagram Shop, but don't rebuild your checkout for it yet.

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