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Jeff Bezos reportedly returns to the trenches as co-CEO of new AI startup, Project Prometheus

Read the full articleJeff Bezos reportedly returns to the trenches as co-CEO of new AI startup, Project Prometheus on TechCrunch

What Happened

Jeff Bezos is partly backing a new AI startup called Project Prometheus that has raised $6.2 billion in funding, and will take on duties as co-chief executive.

Our Take

Why? Bezos already backed Anthropic. He's got AWS. He's got Blue Origin. Why $6.2 billion for Project Prometheus? (Sounds like FOMO meets empire-building.) The co-CEO title does heavy lifting—is he actually running this or is it credibility theater for fundraising?

Here's the thing: we don't need another foundation model company. OpenAI, Anthropic, Google, Meta are crushing it. What the market needs are better applications on top of these models. So Bezos is either building something novel (doubt it) or burning money proving a thesis.

What To Do

Skip closely following this until they announce what's different from Claude, GPT, or Gemini.

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