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I built marshmallow castles in Google’s new AI-world generator

Read the full articleI built marshmallow castles in Google’s new AI-world generator on TechCrunch

What Happened

Starting Thursday, Google AI Ultra subscribers in the U.S. can play around with Project Genie, which is powered by a combination of Google’s latest world model Genie 3, its image generation model Nano Banana Pro, and Gemini.

Our Take

Look, Genie 3 generating playable worlds is genuinely impressive — that's not just image generation, that's interactive simulation. But let's be honest: locking it behind 'AI Ultra' subscriptions is peak Google. They're not shipping a tool, they're shipping a feature for people who already spend money on their AI.

The tech's there (Genie 3 + Nano Banana Pro + Gemini stacked together), but until this hits free tier or open-source, it's a demo for shareholders, not a creative breakthrough. Play with it if you're obsessed with AI capabilities, but don't waste cycles betting your workflow on it.

What To Do

Bookmark it for whenever they drop the price.

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