Fordel StudiosGoogle rolls out new Gemini capabilities to Docs, Sheets, Slides, and Drive
What Happened
The idea behind the new features is to make the apps more personal and capable to help users get things done faster, right within the platforms themselves.
Our Take
Google shipping AI features that nobody uses is their baseline move at this point.
This is the obvious play: slap Gemini into every app and call it innovation. Google's got a terrible track record with AI adoption though. Bard went nowhere. Workspace AI got middling reviews. Most users either don't know these features exist or find them clunky.
Here's the thing: people don't want AI suggestions everywhere. They want AI to solve specific problems. Google's approach is spray and pray.
What To Do
Don't build around this—adoption will be minimal and Google will probably kill it in 2 years.
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