Google now offers free SAT practice exams, powered by Gemini
What Happened
Students can prompt Gemini by typing "I want to take a practice SAT test,” and the AI will provide them with a free practice exam. Gemini then analyzes the results, highlighting strengths and identifying areas that need further review. It also offers detailed explanations for any incorrect answers.
Our Take
This is smart positioning, not charity. SAT prep costs families thousands—Google owns the test-taking experience now, owns the data on where students struggle, and owns the relationship before college apps.
Gemini explaining wrong answers is genuinely useful. But let's be honest: this is data collection at scale. Every student interaction teaches the model about how humans actually learn, and Google's selling premium tutoring products next.
It'll work though. Free beats $99/month every time.
What To Do
If you're in edu-tech, assume Google just became your competitor—they can do free at scale forever and still monetize through the back door.
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