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Google now lets you direct avatars through prompts in its Vids app

Read the full articleGoogle now lets you direct avatars through prompts in its Vids app on TechCrunch

What Happened

Google is adding a way to customize and instruct avatars for video creation in the Vids app.

Our Take

Actually useful. Avatar video generation's becoming table stakes for sales training, internal comms, that kind of thing. Google Vids gets it.

Real problem: how many people actually use Vids? It's been out a year and remains niche. Feature quality's irrelevant if your audience doesn't exist. This is solid for the small group using the product.

What To Do

Track Vids' DAU; that's what matters, not feature announcements.

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