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Google now lets you direct avatars through prompts in its Vids app
Read the full articleGoogle now lets you direct avatars through prompts in its Vids app on TechCrunch
↗What Happened
Google is adding a way to customize and instruct avatars for video creation in the Vids app.
Our Take
Actually useful. Avatar video generation's becoming table stakes for sales training, internal comms, that kind of thing. Google Vids gets it.
Real problem: how many people actually use Vids? It's been out a year and remains niche. Feature quality's irrelevant if your audience doesn't exist. This is solid for the small group using the product.
What To Do
Track Vids' DAU; that's what matters, not feature announcements.
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