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Consumers spent more on mobile apps than games in 2025, driven by AI app adoption

Read the full articleConsumers spent more on mobile apps than games in 2025, driven by AI app adoption on TechCrunch
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What Happened

Consumers spent more money in mobile apps than games in 2025, driven by AI app adoption.

Our Take

The headline's misleading. Consumers didn't suddenly prefer apps to games—AI apps caught up in 2025 (ChatGPT, Perplexity, etc.). That's real. But one year of growth doesn't erase gaming's decade of dominance. Mobile gaming still owns the spending pie; AI just got its slice. Watch the trend for 2026, don't declare a shift yet.

What To Do

If you're building an AI app and want unit economics, look at Perplexity's pricing strategy—they cracked the consumer willingness-to-pay problem.

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