ChatGPT launches a year-end review like Spotify Wrapped

Look, this is pure engagement theater. Spotify Wrapped works because people actually *want* to brag about their taste. ChatGPT Wrapped is just reminding you how many times you asked it to do your homework.

Here's the real move: data collection and habit stacking. You'll dig through your chat history, OpenAI gets you looping back, they get usage metrics. The poems and pictures are solid UX, but don't mistake polish for strategy.

It's smart *product* thinking, not innovative.