Fordel StudiosCan we ever trust photos again, in an AI age? Apple and others working the problem
What Happened
At a time when you can ask AI to modify an existing photo in almost any way you please, or even ask it to generate a completely artificial image, can we ever trust photos again? Apple is working to address the issue in two ways, and many of us are hoping it will also join an emerging new standard
Fordel's Take
no, we can't trust photos anymore. it's just a matter of time before deepfakes are so seamless that reality becomes an optional setting. the moment you introduce generative AI into image processing at scale, you're introducing undetectable manipulation.
apple's effort is slow and reactive. while they work on a standard, bad actors are already exploiting the current gap. this isn't about fixing a bug; it's about rewriting the foundation of visual authenticity.
we're chasing an impossible standard. the technology is moving exponentially faster than our ability to establish trust frameworks. it's a race between creation and verification, and right now, creation is winning.
What To Do
push for cryptographic provenance systems like C2PA to verify the origin and history of all digital media.
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