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BuzzFeed debuts AI slop apps in bid for new revenue

Read the full articleBuzzFeed debuts AI slop apps in bid for new revenue on TechCrunch
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What Happened

BuzzFeed unveiled new AI-powered social apps at SXSW, but its demos drew muted reactions.

Our Take

This is what happens when a declining media company confuses AI efficiency with product-market fit. BuzzFeed's trying to be Snapchat with AI generation. The muted response at SXSW says it all: nobody wants more algorithmic content slop faster. BuzzFeed's bet is that Gen Z wants AI-generated quizzes and polls faster than humans can write them. They're probably wrong. Also? Calling it "AI slop" in your own marketing while launching it is perfect timing.

What To Do

Skip it—BuzzFeed's app strategy has failed three times already, this is number four.

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