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Bluesky leans into AI with Attie, an app for building custom feeds

Read the full articleBluesky leans into AI with Attie, an app for building custom feeds on TechCrunch

What Happened

Bluesky’s new app Attie uses AI to help people build custom feeds the open social networking protocol atproto.

Our Take

Honestly, this is the move Twitter left on the table. Custom feeds are how you actually win – people want control, not an algorithm shoving engagement metrics down their throat.

But here's the thing: AI-powered feed builders aren't magic. Attie matters because atproto is open – you own your data, you can switch tomorrow. That decentralization is the real threat to Twitter's monopoly, not the feed generator itself.

The AI is table stakes; the open protocol is the bet.

What To Do

Test Bluesky's atproto for your next social feature instead of building on Twitter/X's API.

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