Fordel StudiosApple’s new App Review Guidelines clamp down on apps sharing personal data with ‘third-party AI’
What Happened
Apple updates its App Store rules to restrict apps from sharing personal data with third-party AI without disclosure and explicit permission.
Our Take
Apple's playing both sides. They're policing third-party AI sharing while quietly building their own on-device LLMs. This isn't privacy theater — it's vertical integration theater.
Sure, explicit consent is good. But let's be honest: Apple's concerned because meta-analytics from third-party AI companies undercut their own data advantage. They want your personal data flowing to Apple Intelligence, not OpenAI or Anthropic. This rule conveniently makes that the default.
Developers on iOS just lost another inch of independence.
What To Do
If you're building an iOS app with LLMs, assume Apple will tighten these rules further — prioritize on-device models and don't depend on cloud APIs for core UX.
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