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Apple plans to make Siri an AI chatbot, report says

Read the full articleApple plans to make Siri an AI chatbot, report says on TechCrunch
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What Happened

Siri could look more like ChatGPT than its current state as an integrated feature across Apple products.

Our Take

Apple admitting Siri's broken and needs an AI reboot is 18 months overdue. We've all felt it.

Here's the thing: ChatGPT already owns casual AI conversations. Siri becoming a real chatbot is a must-do for Apple, not a competitive advantage.

It's ecosystem lock-in repair, nothing more. They're playing defense.

What To Do

Build Claude or GPT layers into your product instead of banking on Siri.

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