Fordel StudiosAmazon’s new Alexa+ feature adds conversational AI to Ring doorbells
What Happened
Amazon said that the feature uses the Ring doorbell's video descriptions to determine who the person in front of the camera is based on their uniform, actions, and what they are holding.
Our Take
This is creepy in ways nobody's talking about. They're building visual profiles on people based on "uniform, actions, what they're holding"—profiling delivery drivers and cops before they knock.
Privacy hand-waving aside, the tech's clever for narrow use cases (mom asks "who's at the door," Alexa gives context). But the deployment's unclear—on-device or cloud?
Ring's becoming a local AI inference edge case. The regulatory story's going to be messy.
What To Do
Audit whether you'd be comfortable with your doorbell camera doing visual profiling before recommending Ring for client deployments.
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