Amazon launches AI agent to help sellers complete tasks and manage their businesses

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TechCrunchSep 17, 2025

Amazon launches AI agent to help sellers complete tasks and manage their businesses

Read the full articleAmazon launches AI agent to help sellers complete tasks and manage their businesses on TechCrunch

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What Happened

The company is updating Seller Assistant, its AI tool for third-party sellers, to help handle tasks on the seller's behalf.

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TechCrunch Amazon launches AI agent to help sellers complete tasks and manage their businesses