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AI journalism startup Symbolic.ai signs deal with Rupert Murdoch’s News Corp

Read the full articleAI journalism startup Symbolic.ai signs deal with Rupert Murdoch’s News Corp on TechCrunch

What Happened

The startup claims its AI platform can help optimize editorial processes and research.

Our Take

Symbolic.ai selling 'AI to optimize editorial' to News Corp isn't about journalism—it's about margins. Murdoch doesn't care about journalism, he cares about CPMs and print death spirals. If Symbolic can turn around research faster or generate filler pieces at scale, News Corp saves headcount. It'll work for maybe 18 months. Then the AI slop will be obvious and readers'll dip.

But by then Symbolic will've made their money and moved on. This deal's a cash play, not a product play.

What To Do

Track News Corp traffic and engagement over the next 6 months—AI-optimized content either holds or collapses fast.

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