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AI finds its way into Apple’s top apps of the year

Read the full articleAI finds its way into Apple’s top apps of the year on TechCrunch
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What Happened

Although Apple has continued to avoid naming a dedicated AI app or AI chatbot as its app of the year, AI was showcased among this year's winners.

Our Take

Apple's cowardly. They're full-throating AI in hardware (Neural Engine, on-device LLMs) and infrastructure but won't *name* an AI app app-of-the-year because they want to sell the privacy story. "Apple Intelligence," not "we use OpenAI." It's messaging theater.

The truth: 30% of their top apps are already AI-first. They're just not claiming credit. Classic Apple—steal the trend, strip the branding.

What To Do

When pitching Apple developers, frame AI as infrastructure (core to search, photos, accessibility), not an app feature.

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