Skip to main content
Back to Pulse
TechCrunch

Adobe Firefly now supports prompt-based video editing, adds more third-party models

Read the full articleAdobe Firefly now supports prompt-based video editing, adds more third-party models on TechCrunch

What Happened

Adobe is updating its AI video-generation app, Firefly, with a new video editor that supports precise prompt-based edits, as well as adding new third-party models for image and video generation, including Black Forest Labs' FLUX.2 and Topaz Astra.

Our Take

Adobe's playing catch-up, adding FLUX.2 and Black Forest Labs models because Firefly alone isn't competitive. Prompt-based video editing is genuinely useful—video timelines are miserable—but bundling other people's models doesn't make it *yours*.

They're buying distribution, not building differentiation. Meanwhile, DaVinci Resolve keeps sharpening, and open-source alternatives are catching up. The workflow matters more than generation quality. Can you iterate in 3 seconds or 30? That's the test. Adobe's trying to own the interface while outsourcing the engine.

What To Do

If you're evaluating video AI, test the workflow end-to-end—not just generation quality, but edit precision and render times.

Cited By

React

Loading comments...